Home Business Ideas and Opportunities

Archive | August, 2018

How to Add 836 Million Potential Readers To Your Website or Blog

English is a very common language, but Mandarin Chinese is even more common – to the tune of 836 million people (or more, depending on which source you use.)

How to Add 836 Million Potential Readers To Your Website or Blog

And you might want to consider other languages, too, such as…

Hindi (333 million)

Spanish (332 million)

English (322 million)

Bengali (189 million)

Arabic (186 million)

Russian (170 million)

Portuguese (170 million)

Japanese (125 million)

German (98 million)

French (72 million)

And it gets even more interesting. What percentage of online shoppers speak English? Probably 80-90%, right?

Actually no. So it must be 50-75% then?

You might think so, but no. The answer is just 27% of online shoppers speak English.

Can you see now why you might want to target other languages?

So how do you translate your website into another language? You might use Google Translate http://translate.google.com/translate_tools or any of the translating plug-ins that are available. Of course, these are only machine translations, and your results may vary. Sometimes wildly.

A better course of action is to hire someone off of the freelancing sites who is fluent in English and your language of choice.

Once you’ve got your website translated, you can then offer products in that language, including your own. Naturally you’ll want to get those translated as well.

Be sure to do research into the country you are targeting, just as if you were moving there. Find out what is important to them, what is offensive, who their celebrities are, what slang is commonly used, etc.

If you are really serious about marketing in this new country, you might want to learn the language. No, you don’t need to speak it fluently, you just need to be able to read and write it (easier than speaking.)

Find people you can trust, such as freelancers and even business partners native to that country or region.

And one more thing to consider: Keywords. Unfortunately, keywords don’t necessarily translate well, and so you may want to get some help with this as well for your multi-languange search engine optimization efforts.

Is Video Blogging A Good Idea? Maybe Not…

Which would you rather do – spend two hours thinking of a great blog post idea, researching that idea, writing the post and finally editing the post… or dashing off a video post in less than half the time?

Is Video Blogging A Good Idea? Maybe Not...

Heck, let’s be honest: If you’ve got a good idea and the ideas are flowing, you can dash off a video post in the same time it takes to make the recording. Post it to your blog, and you’re done.

No wonder why so many bloggers are turning to video.

Problem is, video is not the holy grail of blogging. In fact, if taken too far it can actually lead to the downfall of your blog (notice the crickets chirping, the tumble weeds, err, tumbling, etc.)

Here are five tips for using video on your blog without totally alienating your readers or camouflaging yourself from the search engines. Or more specifically, five reasons NOT to use video exclusively.

Video is no substitute for the written word (sorry!) Users don’t just want video. Visitors want a clear idea of what they’re about to see before they hit that play button. Not to mention the fact that many of your viewers aren’t at their computer, they’re mobile users who may or may not have a speedy connection. If they can at least read your story and then decide if your video is worth downloading, you have a better shot at capturing and holding their attention.

Obvious solution? Incorporate video and writing into your blogpost, not just video.

The search engines don’t know what you’re talking about. The day has not yet arrived that search engines can figure out the words spoken in your video. Thus, if you have video only, or video and poor content from an SEO stand point, then you might as well have donned a cloak of invisibility as far as the search engines are concerned.

Instead, you want to couple good writing that incorporates your SEO terms with your video. The two paired together make a smashing team and work hand-in-hand to make your blog post even better.

Lousy videos are, well, lousy. Okay, if you’re breaking a story in front of a burning building, you’re going to use your cell phone to take the video because that’s what you happened to have handy at the time. But if you’re in your office doing “how-to” kinds of videos, PLEASE invest in an inexpensive HD camcorder. Please. Your viewers will thank you.

Also, ad-libbing is something few people can get by with. Before you begin recording, make an outline of all your major points and post it right next to the camera so you don’t get lost and you don’t forget anything. Notice I said outline – writing it out word for word and then READING it is a big (HUGE!) no-no and will make your audience fall asleep faster than two blinks of the eye.

Please be aware of camera positioning. I recently saw a video on a major marketing website that was positioned on a coffee table and afforded a perfect crotch shot for the entire duration. Ewww.

One last thing – forget the umms, errrs, and ahhhs. If you need to pause for a second to think of a word, then just PAUSE. You do not need to fill in every second with sound, especially when that sound (um er ah) makes you sound like a bonafide rank amateur.

Hiding your content underneath your videos is not cool. Look, you want people to spend as much time as possible on your page, right? Then begin your post with written content and place your video within the content – not ahead of it. Your headline and lead-in should capture their attention enough to get them reading, and within the first 2-4 paragraphs you can reference the video. If they’re engaged, odds are they’ll read the rest of your post and then watch the video.

On the other hand, if the video appears first, then they will either watch the video and leave (they’ve seen the video, why read your content?) Or they’ll just leave because they don’t want to watch a video without first having a clue why they should bother.

Don’t over use video – think of video as an hors d’oeuvre or side dish, not the main course. Videos should be short – under 2 minutes whenever possible, and certainly under 5 minutes unless your content is drop-dead riveting.

Bottom line: Video is an excellent supplement to your blog, but it shouldn’t be the only thing on there. Provide plenty of SEO friendly content that grabs readers’ attention and you’ll keep visitors on your website longer and visiting more frequently, as well.

5 Ways to Increase Your Profits

(And One Is Very Easy, Wanna Guess Which One?)

5 Ways to Increase Your Profits

There are only 5 ways to increase the money you’re earning in your online business. Every method you might think of falls into one of these five categories. And at least one of these methods can put more money in your pocket within the next week – can you guess which one(s)?

  1. Get more traffic to your offer
  2. Increase the profit you’re making on each sale
  3. Sell more stuff to your current customers
  4. Cut your expenses
  5. Make more sales

If you do all five, obviously you’ll see more money. But some of these take more effort than others, so let’s review them one by one:

Get more traffic to your offer

This is much easier said than done. You can tweak your SEO to rank higher, you can solicit joint ventures and recruit affiliates, you can hit the social media and even buy traffic. While all of these can be good, none of them tend to be quick or easy.

Increase the profit you’re making on each sale

You might do this by increasing the price of your products. Then again, increasing your prices might decrease your sales, so study the market before you do this.

If you’re providing a service rather than a product, it’s entirely possible you might earn more by charging more, since you can focus on gathering a few big (ie: well paying) clients rather than servicing a lot of low paying clients.

Sell more stuff to your current customers

This can be a really simple thing to do and it’s one of two that I recommend you work on this week. If you don’t have a one time offer, get one. Even if it’s not your product. Buy resale rights or strike a deal with another product owner.

Next, place links to offers on your download page and inside your products. Your download page is the first thing a customer sees after making a purchase, meaning they are still in a buying frame of mind and this is the perfect time to offer them something different but related. And the inside of your products is a great place to make recommendations for appropriate products and services.

Cut your expenses

Unless you have significant expenses to begin with, this won’t give you much return on your time. For example, if you switch hosting to a company that’s $3 cheaper a month, how much are you really saving? You’ll have to switch everything over, and if you’re happy with the service you have now you’re potentially switching to a less reliable service. Use caution with this one.

Make more sales

This might be the easiest of all, as well as the fastest to employ. You’re going to tweak your sales copy and even your sales process to increase your conversion rate. Think about this: You don’t have to drive any more traffic or even offer any more products to make more money with this. You simply need to increase the number of people who say yes.

Let’s say that right now your product sells for $47, it’s converting at 3%, and you’re getting 3,000 unique visitors to your sales page each month. If you increase your conversion rate by just 1%, you’ll make another $1,410 per month.

Best of all, you only need to tweak and test and improve once to reap these added sales for as long as you’ve got traffic going to that sales page.

Home Business Ideas and Opportunities

Powered by Plug-In Profit Site

Plug-In Profit Site

Hi there! Click one of our representatives below and we will get back to you as soon as possible.

Chat with us on WhatsApp
Skip to toolbar