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Archive | July, 2018

Why Your Upsells Aren’t Converting Well

No doubt you’ve seen plenty of upsells yourself, especially in the make-money niche.

Why Your Upsells Aren’t Converting Well

You’ve seen good methods and bad. Maybe you’ve even gotten aggravated at the whole upsell process you had to go through to get your product.

And maybe you’ve even had customers complain to you about your upsells. (Hopefully not.)

Here’s why upsells are so tricky – they can seem a bit… and let’s be honest here…

DEVIOUS.

“Buy my product and you can get XYZ benefit!”

They buy your product and you say, “Whoopsie, if you REALLY want to get XYZ benefit, then you also need to purchase this second product.”

And the third, and the fourth…

This is why some people ask ahead of time if there are any upsells.

They’ve had too many experiences where the product seller held something back from the first product in order to make more money by selling a second product.

It’s like selling someone a car, and then saying, “Wait, if you REALLY want to drive this thing, you might want to purchase a steering wheel, too.”

They purchase the steering wheel, expecting to now get their car, except you say, “Wait, if you REALLY want to drive this thing any distance at all, you might want to buy tires, too, because driving on the rims is slow and hazardous.”

And on and on.

Your upsell needs a REASON to exist beyond you making more money – a reason your seller understands and appreciates.

Building a plug-in and purposely holding back features so they buy the upgrade is not a good reason from the buyer’s point of view (it might be a good reason from your point of view, but that’s another matter.)

Your initial offer has got to be able to stand on its own two feet all by itself, without the help of any upgrades whatsoever. It’s got to give the customer everything they need to get the benefit they seek (the reason they bought the product in the first place.)

The question is, what are “good reasons?”

How about…

Your product provides the benefit, but only with a lot of work. Your upgrade is something that makes the entire process easier.

For example, the initial product teaches how to do something by hand, the upsell is software that automates the process.

Or…

Your product provides one method of achieving the benefit, and your upgrade provides more (different) methods of achieving the same result.

For example, your initial product teaches one traffic generation method, and your upsell is a monthly membership in which they get a new traffic generation method each week.

Or…

Your product provides a benefit and your upsell is something that complements that benefit.

For example, your initial product is how to convince blog owners to let you guest blog post, and your upsell is how to convert the traffic from guest blog posts into paying customers.

Be careful with this last one. If you go on and on in your initial offer about how you can convert this traffic to sales, then your customers might expect that information to be in the initial product.

Now then, I’d like to propose a slightly different, calmer and more gentle method of upselling.

Instead of inserting a, “Do not pass until you read this” type of upsell into your sales funnel, you try doing all of the following:

  • Suggesting they check the offer out on your download page
  • Suggesting they check it out again inside your product
  • And then following up with a series of emails letting them know why it’s such a great idea to get this upsell this week

And I say “this week,” because you’ll want to offer them a special price that is only good for the first few days after their initial purchase.

I know of one marketer who uses ONLY this method of upsell. Yes, he does not make as much money on his initial sales, but he does sell a boatload of upsells.

And perhaps more importantly, his customers never get angry at him for ramming upsells down their throats. They love him, trust him, and a surprising number do get the upsell before the discount expires.

This is something you might test.

Remember, your upsell needs a reason to exist – a reason beyond you making a profit.

12 Signs Your Website Was Hacked

You’re bring up your site and … something’s not right.

12 Signs Your Website Was Hacked

In fact, something is very wrong.

How do you know if you’ve been hacked?

Here are 12 definite signs…

Your Site Vanishes

If you’re online and your site has disappeared and the only thing that comes up is a blank screen with an, “Oops! Site could not be found,” there could be two reasons.

Either your web designer is modifying the site and it’s not finished yet, or you’ve been hacked.

Your Site Displays Another Website

Some hackers will redirect your site to an adult site by placing redirect code in your files.

Look for a new file or existing file that contains something like this:

<meta http-equiv=”refresh” content=”0; url=http://example.com/” />

Your Browsers Shows a Screen of Death

Your browser might be the first to alert you that your site has been compromised.

If malware is detected, the red screen that says, “The Website Ahead Contains Malware!” is a sure sign that your website needs deep cleaning.

You See Weird Code at the Top or Bottom of Your Website

The hacker might not have been successful or they may have been interrupted, leaving code fragments on your site.

It will look like a bunch of gibberish to the average person and will often be displayed at the top of bottom of the site.

Your Site Loads Crazy Slow, or It Crashes

Hackers may be using your site to send spam emails by the thousands, in which case your entire server and the sites hosted on it will slow down.

It is possible that it’s another site on your shared server that was hacked. Here’s hoping, except now we feel bad for them.

Your Emails Go to Spam

ISP’s maintain spam lists to blacklist domains that send out 1,000’s of spam emails.

If your site is being used to send out emails by a hacker, then your domain may be blacklisted.

If this happens, even the emails you personally send out will be marked as spam.

Admin and Public Sections Look the Same

If the admin section of your site and the public section of your site look the same, then the hackers may have been skinning your admin section to look like your public facing site.

This type of hacking comes with not-so-clever additions promoting the hackers’ prescription drug or adult site of choice.

Viagra Has Taken Over Your Site

You find words that you didn’t type in weird places or added links for products that aren’t yours.

These links might even be given stealth placement inside technological or scientific words.

And sometimes the links are in another language.

Weird or Unusual Activity

You suddenly see a crazy traffic spike for a post you made two years ago.

Or it seems like everyone in Russia has suddenly jumped on your website for no apparent reason.

Maybe you see extra comments that cannot be explained.

The big indicator here is a sudden spike in foreign traffic.

Google Tells You There is a Problem

Google watches your site for problems when it makes its scans. If it finds one, it will report back to you inside Google Webmaster Tools.

Unfortunately, it will also tell your visitors as well when they try to come to your website. This is what causes those warning boxes that pop up in your browser when you visit a site.

You Find Something Wrong in Your Files

If you’re a developer or you can work on your own code, you can monitor your site yourself for strange activity.

PHP files in your theme, the .htaccess file and the extra files in your WordPress home directory are all common places to find hacked code.

You’re looking for hidden or obfuscated code. You can scan your entire file structure for “base64” or look at the ends of PHP files for anything you don’t recognize.

Sucuri SiteCheck Tells You There is (or was) a Problem

Sucuri SiteCheck will scan your website against a database of known problems and determine if it’s been hacked.

It looks for 10 different items to make sure your site is safe, including viruses, spam and redirects.

You can get a manual scan for free or sign up for $89.99 a year to have your site regularly scanned and cleaned. https://sitecheck.sucuri.net/scanner/

Why One Internet Marketer Makes $20,000 Per Month and the Other One is Flat Broke

I’ll wager that 9 out of 10 people who read this won’t get it.

www.homebusinessideas.com/wp-content/uploads/2018/07/richvspoor.jpg” alt=”Why One Internet Marketer Makes $20,000 Per Month and the Other One is Flat Broke” />

Not really.

They’ll say, “Yeah, that’s probably right,” and then they’ll blow it off like they never read it.

But the fact is, I’m nearly certain that’s why some people crush it online and others never make more than a few hundred bucks here and there.

For example, imagine you’ve got some individual who maybe isn’t the sharpest tool in the shed. But he doesn’t know that. He thinks he’s unbelievably smart. He thinks his products are radically awesome. He thinks he’s king of the internet and master of his niche.

And even though his products are average and ordinary, and even though he’s not all that bright and certainly not clued in on what’s happening, he still does really, really well.

Then you’ve got this other person who is smart as can be.

She really cares about her customers and wants to help everybody and anybody she can.

She tries her very best to put out products that can revolutionize lives, but she wonders if she isn’t falling short.

Maybe she needs to work harder, or find more answers to give in her products, or just be an even better person.

And she’s failing miserably.

The first guy KNOWS for a FACT that his products ROCK (as he would say) and that he’s “THE MAN.”

And this comes across in everything he does.

His emails, his videos, his website – they all exude a crazy amount of confidence, and customers pick up on that and are drawn to it.

But on her site, and in her emails and videos, she hesitates.

She’s a little bit unsure.

She wants only the best for her customers, so she holds back, just in case her latest recommendation isn’t good enough.

And customers pick up on her lack of confidence and don’t buy.

Simple, right?

Now the question: Are you going to think about this and find a way to use this in your business?

Or… are you going to dismiss it?

“Because I really do think – or at least I believe – that I’m on to something here.”

“In fact, I KNOW I am.”

Take a look at those last two sentences and notice the contrast.

Which one makes you sit up and take notice?

Which one makes YOU confident that I know what I’m talking about?

See what I mean?

You don’t need to be a jerk about it, but confidence and belief in your products will go a heck of a long way towards making you sales and customers who become raving fans.

Try it.

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